04. How To Attract Your Dreamiest Clients With Magnetic Marketing
When it comes to marketing, it’s allll about connecting with your dream clients (read: that client you wanna clone and work with all day e'rry day) by speaking to their struggles, and desires and showing them how you are truly ready to both deeply acknowledge and support them with both. If your marketing isn't hitting those sweet spots, you might find yourself struggling to stay booked and your bank account looking parched.
In this episode, we’re breaking down the dance between masculine and feminine marketing, and how you can strike the perfect balance with 2 super simple methods. I also share why speaking only to your audience's pain points might be attracting the wrong people to your biz and how there are actually 4 different buyer types, and unless you speak to all 4, you're leaving moolah on the table!
Whether you're just starting out, or you’re a marketing pro, this episode is packed with juicy insights to level up your marketing game and connect with your audience like never before.
In This Episode We Talk About:
Finding that sweet spot between masculine and feminine marketing
How to identify and tackle external, internal, and philosophical problems in your messaging
Mixing problem-solving with dream-making in your marketing strategy
The four types of buyers: visual, time-sensitive, direct, and emotional, and how to win them over
Fun and practical exercises to jazz up your marketing content
Blending problems and dreams to create irresistible marketing
Themes/Time Stamps:
Masculine vs. Feminine Marketing Approaches (1:00)
Spotting External, Internal, and Philosophical Problems (4:30)
Problem-Based vs. Dream-Based Marketing (7:00)
The Four Types of Buyers: Visual, Time-Sensitive, Direct, and Emotional (12:00)
Fun Exercises to Refresh Your Marketing Content (20:00)
Resources:
Claim your spot at Creation Camp for FREE!
💌 You're invited to join us for Creation Camp, our FREEEEE 3-day virtual biz summer camp for deeply-feeling female founders, ambitious small business owners, and creative artists like YOU! Whether you're ready to rebrand, launch a new offer, create a signature program, design a new website, release an album, or start a whole new BIZ—we've gotchu!
Try Biz Club out for 30 days FREEEEEE!
🍝 If you’re ready to stop throwing GF spaghetti at the wall to see what sticks, get expert advice, consistent feedback and accountability from others on a similar journey to yours, and truly uplevel your biz — we need you in Biz Club!
FREE Solopreneur to CEO mini- training!
👯🏾 This 3-day mini-training with Abbi will show you how to go from full calendars & empty bank accounts → being supported stepping into your role as a wealthy CEO!
Chat with Abbi!
💬 DM her on Instagram ➝ @workwomb (IG DM's are Abbi's love language!)
💌 Drop her a line ➝ abbi@workwomb.com
Uplevel Your Biz Magic!
