14. How to Navigate Cash Flow and Increase Sales: Pattern-Disrupting Secrets Every Entrepreneur Needs
You know that feeling when your business has hit that low revenue slump, and it feels like all the mojo has just evaporated into thin air? Yeah, we’ve all been there—those days when you’re questioning if your biz is even going to make it through the month. One moment, you’re on top of the world, pulling in $40K months, and then BAM—next thing you know, the cash flow dries up, and you’re looking at that dreadful zero-dollar balance wondering, “What the effff happened?”
So here’s the deal: Cash flow ups and downs are part of the game, but that doesn’t mean we have to stay stuck in the lows. We’re not here to merely survive—we’re here to thrive, honey. And if your energy (aka your mojo) is drained, guess what? It’s time to disrupt the damn pattern, and I’m about to show you how.
Welcome to today’s deep-dive on pattern disrupting secrets that’ll take your sales from flatlined to flowing in cash. Buckle up, baby. We’re about to ignite some serious financial magic.
Cash Flow 101: The Real Talk About Peaks and Valleys
Here’s the first truth bomb: Cash flow is just the way money moves in and out of your business. But the word “cash flow” gets thrown around all the time like it’s some elusive magic trick, when really, it’s all about forecasting. Knowing what’s coming in and what’s going out is key to riding those waves of revenue highs and lows.
The highs are juicy (we live for those), but those low months? Whew, they can bring out all your deepest fears. So here’s where we get strategic—because we don’t just wing it through low revenue months, we plan for them.
This is the foundation of a healthy, thriving business: forecasting your revenue, having systems for managing your cash flow, and keeping your mojo turned all the way up.
Step 1: Forecast That Money, Honey
One of the first things I do with clients is get them to forecast their revenue for the quarter. What offers are going to bring in money? Where is the cash coming from, and how much can we expect?
We break this down in my method, Ritual for Riches, a juicy little tool designed to help you track and forecast your income (more on that in a minute). You want to look at your monthly revenue and predict what’s coming up. Maybe it’s a launch, a new product, or just regular client payments.
What’s key here is knowing the peaks and preparing for the valleys. For example, if you’ve got a $30K launch month, you know next month might be a little lower—maybe $4K, $5K. Instead of freaking out, you plan for it. You stash some of that $30K aside to cover expenses and payroll, so that when the lower month hits, you’re cool as a cucumber.
Forecasting is like reading your biz’s financial tarot. You get to see what’s coming, and then you’re empowered to ride those waves without getting knocked out.
Step 2: Create Systems to Sustain the Flow
Now that we’re clear on revenue forecasting, let’s talk about systems, because systems are sexy.
The truth is, the only reason low cash flow months send people into a tailspin is because they don’t have the right systems in place to support them through the dip. If you’re living launch-to-launch with no safety net, no high-interest savings account, and no clear idea of what your biz expenses are going to be, then yeah—those zero-dollar months are going to scare the eff out of you.
So what’s the solution?
Have a minimum balance for your business checking account.
This is the bare minimum you need to have in your account to cover your basics: payroll, biz expenses, all the day-to-day ish that keeps the engine running. For a lot of service-based businesses, I recommend keeping at least $5-10K in that account at all times. That’s your zero.
Then, when you hit those high-revenue months (like that sweet $30K launch), take the extra cash and move it to a high-interest savings account. This account is your backup—it’s where you pull from during those lower months so you’re never scrambling. Not only are you saving for a rainy day, but you’re also earning interest. Your money is making money, and that’s what we love to see.
If you’ve heard of the Profit First method, this is a simplified version. Pick a number you want to keep in your biz checking, and anything above that gets rolled into savings. Simple. Sexy. Smart.
Step 3: Don’t Just Survive Low Revenue, Mojo Your Way Through It
Okay, here’s where we get real. Systems and forecasting are vital, but they won’t save you if your mojo is in the gutter.
Mojo is your energy, your confidence, your belief in yourself. Without it, you’re just a husk of an entrepreneur, waiting for something outside of you to magically change your sales. And that’s not how this works, babe. We bring the energy to the table.
As entrepreneurs, we need to know how to nurture our mojo when revenue is low. It’s non-negotiable. When cash isn’t flowing the way we want it to, we double down on our energy, our mindset, and our self-belief. Your clients, your audience—they pick up on that vibe. If you’re excited about what you’re selling, if you’re radiating energy and enthusiasm, they will feel it.
On the flip side, if you’re sitting there, waiting for sales to magically pick up before you start feeling excited again, guess what? It’s not gonna happen. Mojo first, sales follow.
Pattern Disruption: How to Bring in More Sales (Right Now)
Now that we’ve built the foundation, let’s talk about the fun part: bringing in more sales. Because yes, we need systems. Yes, we need mojo. But we also need strategies to disrupt the patterns and inject more cash into the flow.
Step 1: Reignite Your Energy Around What You’re Selling
If your sales are low, ask yourself: Are you bringing fresh energy to what you’re offering? Or are you just going through the motions, hoping someone will stumble onto your sales page and be wowed by your past work?
You have to get lit up about what you’re selling. Whether it’s a course, a service, or a product, you need to be so damn excited about it that your energy is contagious. You can’t expect your audience to bring the excitement. That’s your job.
So, how do you do that? How do you reignite your energy when you’re feeling stuck? It can be as simple as:
Reimagining how you deliver the product or service.
Adding a bonus that makes you feel excited to offer.
Taking a break to get inspired. (Yes, sometimes the best way to get your mojo back is to step away for a hot minute.)
Remember: You’re not just selling a product—you’re selling an experience, an identity, a transformation. The way you feel about what you’re selling will either attract people to you or push them away. So, do what you need to do to feel alive and juicy about your offer again.
Step 2: Charge More or Sell More
At the end of the day, when it comes to increasing revenue, you’ve got two main options: charge more or sell more. That’s it.
Now, if raising your rates makes you break out in a cold sweat, let’s talk about that for a second. What’s your resistance to charging more? Because if your service is life-changing, and you’re pouring your heart and soul into it, you deserve to get paid what you’re worth.
But if raising your rates doesn’t feel aligned right now, then let’s focus on selling more. Look at your current offer suite (this is where we bring out that Ritual for Riches method again). How many spots do you need to sell to hit your income goals? Do the math. Break it down. It’s not as overwhelming as you think when you start with the numbers.
Step 3: Create Urgency and Fun
Nothing shakes people out of their next time narrative faster than urgency and a little fun.
Here’s where you add some spice to your offers with fast action bonuses, limited-time discounts, or exclusive bonuses for early sign-ups. People are FOMO buyers—tap into that. Give them a reason to say yes right now.
And don’t forget to have fun with it. Business doesn’t have to feel like pulling teeth. If you’re excited about what you’re offering, if it feels like a no-brainer deal for your audience, then selling can feel fun, effortless, and aligned.
Selling the Identity, Not Just the Product
Here’s the secret sauce that changes the game: Sell the identity, not just the product.
What do I mean by that? When someone buys from you, they’re not just purchasing a product or service—they’re stepping into a new version of themselves. They’re saying yes to a transformation, to an identity shift.
Maybe they’re saying yes to feeling more confident, more empowered, more in control of their biz. Maybe they’re stepping into the identity of someone who prioritizes their well-being or someone who’s finally taking their business to the next level. Whatever it is, sell that identity.
This is what separates an average business from a magnetic brand. When you’re clear on the transformation you provide and the identity your clients adopt when they work with you, you start attracting clients who are ready to say hell yes.
Final Thoughts: Your Cash Flow and Mojo Are in Your Hands
There you have it, babe. Cash flow isn’t some mystery—it’s all about having the right systems, the right mindset, and the right energy. And the next time you hit a revenue slump, remember: You’re the firestarter, the visionary lightbulb, the one who turns things around with passion, creativity, and a little bit of cash-flow-savvy magic.
If you’re ready to get serious about forecasting your income, tracking your goals, and keeping that cash flowing, don’t forget to check out Ritual for Riches—I’m giving you 50% off when you use code POD50 because I know this method will help you take your biz to the next level.
You’ve got this. Now go disrupt some patterns and get that cash flowing again!
Resources Mentioned:
💰 Ritual for Riches™ ⎯ use code POD50 for 50% off!
🔥 Come Alive ⎯ My signature program for creative entrepreneurs who need to get their mojo back and infuse their biz with energy, passion, and MONEY. This is for you if you’re tired of the hustle and ready to lead with unstoppable fire.
🤸♀️ Elevated Mastermind Circle ⎯ Ready to scale with the support of an amazing group of women who get it? This mastermind is for high-achievers who want to grow their biz AND have fun doing it.
Chat with Abbi!
💬 DM her on Instagram ➝ @workwomb (DM's are Abbi's love language!)
💌 Drop her a line ➝ abbi@workwomb.com
Uplevel Your Biz Magic!
🤸🏽♀️ Elevate what you think is possible in the Elevated Mastermind Circle
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